How do you set up affiliate marketing?

[CarolWilks 0]

I've got an App that has a premium/subscription section. I'm hoping to work with Influencers to promote it and hopefully increase revenue. The 2 options I seem to have are

1: Pay them a set fee to post about the App

 

Or

 

2: Have them share a link and give them a % of the resulting subscriptions.

 

If I was going for the 2nd option, how do I go about setting it up? Is there a software to track everything? Can it be done externally or do I need to add a plugin to the App?

If anybody has any experience of this at all (I'm completely new to it so any knowledge much appreciated!) I'd love to hear it.

 

Even a pointer as to what software to research would be a help

[SherlynPadilla 0]

I’ve been in a similar spot, and getting a fresh outside view helped me get unstuck. I ended up working with a marketing agency that handled everything from SEO tweaks to tightening up my overall strategy, and the mix of consulting and hands-on fixes made a big difference for me. It was nice having one team look at the whole picture instead of patching things piece by piece.