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allaflutter

Casting Couples/families For Sg50 To Build A Home Film/photography Project.

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Hi everyone!

My name is Jonah and I'm the principal photographer for All Aflutter (http://tobuildahome.sg); note that the website is still under construction and we're still uploading content to it.

A quick FAQ on our project:

What is To Build A Home (TBAH)?

TBAH is a photography and videography project under the SG50 Celebration Fund that documents fresh home-owners moving into their homes for the first time. We want to show the customs and traditions that accompany the move-in as a way to engage and educate the audience, as well as highlight Singapore's rich melting pot of cultures and ethnicities.

As a new home-owner myself, I was very intrigued by the intricate customs performed during the move-in, which I didn't know about until I was gently educated by my elders (mother-in-law, really), and I thought that it would be something very intriguing and unique to Singapore. I wanted to explore the meaning and significance of those customs.

Who can join?

Anyone who is moving into a new home - we don't want to limit it to only young, married couples moving into their new flat, but also explore Singaporeans of every stripe. We want to tell stories that highlight the diversity of our cultures and present the meaning behind the customs and traditions practiced by people moving into their homes for the first time.

Instead of a nostalgic type of project, we want to do something that is forward-looking instead :)

Do I have to pay anything?

Short answer - no. As we're partially funded by MCCY under the Fund, there won't be any monetary costs on your end if you would like to participate.

We would do a pre-interview together with you and your partner, and find out a little more about you and your new home. If needed, we'll arrange a meeting, probably at your new place, to discuss the shoot in detail and fill you in on what's going to be involved. We'll tag along on your official move-in date (when you would carry out the customs or traditions, such as throwing of the pineapple, to name one) and document the process, and do a few portraits along the way as well!

What do I get from this project?

We'll put together a little memento from the shoot - such as a portrait photo print - and any digital images we would take from the shoot. If you want some photos of your pristine home with all your lovely decor and furniture, just let us know and we can provide them for you as well.

I'm in! Where do I start?

You can send an email to jean.goh@allaflutter.sg or call me at 9726-1-726 to indicate your interest, and we'll get things started from there.

We can also show you documentation/proof of our official appointment and approval by MCCY to show that we're not scammers or upselling you stuff you don't want or need.

We look forward to hearing from you!

Jonah Sun

Principal Photographer

All Aflutter

Edited by allaflutter
 

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