I'd lean into the behind-the-scenes content since people seem to respond to it. Show how you prepare drinks, introduce your baristas, share new coffee beans or even post short videos of customers' favorite orders (with permission). Also, tag your location and use local hashtags so people nearby can actually discover you. One thing that helped small businesses is collaborating with nearby shops or local food creators and tagging each other. Don't focus only on likes either; track saves, shares, profile visits and how many people actually come into the shop after seeing a post. Consistency matters, but genuine local content usually works better than trying to make every post look like an advertisement.