Measuring brand authority beyond backlink counts?

[Mikaelo 5]

Measuring brand authority beyond backlink counts?

[inkateries 12]

Backlink counts don't tell the whole story when evaluating an off-page campaign. It's also useful to look at referral traffic, the relevance of the referring pages, brand search trends, and whether the campaign reaches the intended audience. AI citations can be tracked as an additional visibility metric, but results may fluctuate between prompts and platforms. This article discusses crowd marketing and AI citations.