Generative engine optimization (GEO)?

[inkateries 12]

What is generative engine optimization (GEO)?

[Mikaelo 5]

Generative Engine Optimization (GEO) is becoming a common term in digital marketing, but the practical meaning can vary depending on who is using it. At its core, the goal is to improve the chances that useful, accurate information about a brand or topic can be discovered and represented in generative AI responses. That doesn't mean there is one guaranteed formula for citations. Here's an overview of Generative Engine Optimization (GEO).