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Documenting a crowd marketing process

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One thing that helps make a marketing process repeatable is documentation. For crowd marketing, that could include community selection criteria, moderation rules, tone guidelines, quality checks, and reporting standards. A documented workflow also makes it easier to evaluate whether placements are relevant and whether the campaign is delivering anything beyond raw link numbers. Here's a documentation resource related to Evgheni Cernigovet: https://evgheni-cernigovet.gitbook.io/evgheni-cernigovet-docs.

 

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