What's a realistic CPM for Tier-1 dating traffic? Getting quoted everything from 2 to 15

[NateFolzer 2]

I'm trying to budget for a dating offer launch in the US, UK, and Australia. Every ad network gives me a different CPM quote. One says 2, another says 8, a third says $15. I have no idea what's realistic anymore. I don't want to overpay but I also don't want to bid so low that I get only bottom-feeder placements. What should I actually expect to pay for decent quality Tier-1 dating traffic on popunder?

[Mikaelo 3]

The wide range is because quality varies wildly between networks. Cheap traffic is usually cheap for a reason—bots, low-intent placements, or Tier-3 geo leakage. For genuine Tier-1 dating traffic that actually converts, you're looking at a $4–$8 CPM, depending on targeting depth. The platform I use https://www.advancedtechnologyholdings.com/ has transparent CPM floors—$4–$8 for Tier-1 traffic, depending on how granular you go with targeting. They also show estimated daily volume before you spend a dollar. No surprises.