What's a realistic CPM rate for tier-1 dating traffic like USA or UK?

[Sonilor 1]

I see popunder CPMs from 0.09 to 9. What's the actual price for quality US or UK dating traffic that converts? Cheap rates usually mean cheap results, but I don't want to overpay either.

[NateFolzer 2]

At https://betw-ind.com/ realistic CPM rates for tier-1 dating traffic in countries like the USA, UK, Canada, and Australia typically range between $3 and $7. The $0.09 starting bid shown on the platform mainly applies to tier-3 GEOs with lower purchasing power, so it’s not realistic to expect high-quality US traffic at that rate.

For premium GEOs such as the US and UK, pricing is naturally higher because user quality and conversion potential are significantly stronger. The platform operates on a real-time bidding system, meaning advertisers compete fairly for impressions without unnecessary overpaying. Users can also set a target CPA, allowing the system to automatically optimize CPM bids toward the desired acquisition cost.