Month-long Online To Offline Shopping Experience With KOHLERInterior Design & Decor
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KOHLER, together with Lazada Singapore, to bring 30 leading lifestyle brands under one roof in month-long online to offline shopping experience
Curated showcase offering exclusive deals reflects shift in post-pandemic retail consumer behaviour, as shoppers can window shop from various brands together while benefiting from Lazada’s online platform.
Singapore, 14 July 2022 – KOHLER, a global lifestyle brand and leader in kitchen and bath products, has partnered with Lazada Singapore to bring 30 complementary leading lifestyle brands together for the first time, to provide online shoppers with a curated showcase of luxurious home, kitchen, bath, and lifestyle products they can experience in-store. Come Home to KOHLER & Friends (Powered by Lazada) utilises Lazada’s powerful e-commerce platform to complete the shopping experience and is aimed at satisfying changing consumer habits post-pandemic.
The month-long event will provide consumers with a unique immersive in-store feel to the digital shopping experience and offer a one-stop solution for shoppers to experience all 30 brands side by side in real-life home settings. KOHLER and the other 29 brands will showcase their curated range of products at the KOHLER Experience Centre (KEC) from 15 July to 15 August 2022.
The 822 sqm KEC occupying two units of shophouses along Peck Seah Street will house several thematic spaces featuring various ranges of KOHLER’s innovative, intuitive, and immersive products, complemented by participating brands such as Samsung, Bang & Olufsen, LEGO, L’OCCITANE, Razer, Nespresso, OSIM, Tefal, WMF, and Philips Lighting. The curated showcase is perfect for first-time homeowners looking for inspiration for their new home or existing homeowners looking to refresh various areas of their homes. Shoppers can explore the different themes throughout multiple levels of KEC and view dedicated spaces such as the living room, bedroom, study, kitchen, and bathroom.