Best Practices for Real Estate PhotographySingapore Property - Real Estate
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5 Real Estate Photography Best Practices
Real estate photos are essential for helping potential buyers envision themselves in a property. From choosing the right angles to using natural light, these best practices will help you create stunning real estate photos. Photos that will grab the attention of potential buyers and help you sell properties faster.
Listings with accompanying pictures have more showings and are sold faster than those without one. More than 72% of realtors claim high-quality photos get them more listings. This is partly because home buyers consider visiting homes with high-definition images.
The showing is even higher for those with aerial photos. Buyers get a better picture of the property’s size, layout, and neighboring areas.
Real Estate Photos: Choose Your Style
When taking real estate photos, it’s essential to understand that there are different kinds of shots to highlight the space. Here are the three commonly used by professional photographers:
Wide-angle shots are best for capturing the entirety of the property. These shots can provide a complete view of an entire room or building, allowing potential buyers to get an immersive experience of the property.
When taking wide-angle shots, consider the size and shape of the room you are capturing and any objects you want to include in the image. With careful consideration and placement, these shots can improve any real estate listing.
These are best when photographing a room, especially those with an open layout.
Most commit the mistake of limiting their portfolio of images with wide-angle shots. Sure, it won’t provide the “bigger” picture of the space. However, they are best for highlighting special areas you may find meaningful for your target audience. For example, you can take a detailed shot of a book nook. Or you may want to focus on an accent wall that livens up the space.
Another overlooked real estate photography technique is the mid-shot or medium shot. Medium shots are a great way to capture the essence and emotion of a scene in real estate photography.
Taken from a slightly further distance than close-up shots, medium shots can show more of the environment and convey the feeling of being there. Photographers can give viewers an immersive experience and capture their attention by choosing when to take medium shots.
Mid shots are handy in presenting specific areas of a room. This is your chance to draw more attention to the remarkable features of your property, such as a playroom or a breakfast nook. This can help create an even more vivid and detailed image to complement those taken initially with a wide-angle lens.
Getting the Best Real Estate Shots
To ensure that your real estate photos make a good impression, here are five best practices to keep in mind when taking pictures of properties.
Plan the Shoot
When doing a real estate shoot, preparation is imperative. You should know what items to bring, from your camera to a tripod. You should even have different types of lenses for the various shots you will take.
Timing the shoot is also critical. You should maximize natural light as much as possible, especially when taking outdoor shots. While you can amplify interior photos with artificial lighting, using natural light as much as possible is still best.
Don’t forget to have a shot list. Enumerate all the areas you want to capture, from entryways to porches to bedrooms and backyards.
Invest in Home Staging
What happens when you photograph a staged home? You can expect to have offers pouring.
Home staging can give your property the look and feel of a model home, which helps buyers visualize themselves living in the space. Professional photographs taken after a successful staging will help showcase your property’s best features and increase its value.
Staged homes sell two to 11 times faster than when presented bare. Plus, they even fetch higher prices by 20% more.
Remember, home staging is more than cursing the space. You have to make sure there’s no clutter, and there are no personal items in view.
Take Aerial Shots
Aerial photography is an invaluable tool for selling real estate. Aerial shots of a property can provide prospective buyers with valuable information about the layout and features of the property and its surrounding area. Using aerial shots, realtors can show potential buyers a comprehensive view of the property in one image, helping them make an informed decision faster.
This is particularly helpful if you want to sell the neighborhood to potential buyers. For example, aerial shots can show the relative distance from neighbors or the clubhouse.
Experiment with Multiple Angles
One of the purposes of taking photos of your real estate is to satisfy the buyer’s curiosity–answer the questions about the property they have in mind. They won’t be satisfied if you show them only one picture of the house’s facade. They will also want to see what the backyard looks like.
When it comes to the interiors, one angle may not be enough for them to picture the layout. For example, they would want to see how the living room will look from the porch or kitchen.
No matter how good of a photographer you are, it’s still best to edit all your images. Adjust colors, straighten lines, and reduce noise. You can use different tools, such as a background remover, to make the photos come alive. You can also use a cloning app to clean up the image, especially those taken using detailed shots.
Real estate photography is an essential part of selling a property. Professional-looking images help potential buyers envision themselves in the space and influence their decision-making. By following real estate photography best practices, agents can ensure that their photos capture the most desirable aspects of an interior or exterior and present it at its best.
Doing so can also maximize interest in a property and lead to higher offers from potential buyers.
Three real estate photography techniques: wide-angle shots, detail shots, and mid-shots
Always plan before the shoot.
You’ll never go wrong with home staging.
Don’t forget to take aerial shots.
Play up the angles of the shots.
Touch up your photos.
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