DONT BE A VICTIM! Ultimate Guide On How To Spot Counterfeit Excel ProductsInterior Design & Decor
5 minutes read
On Jan 3rd, Director Mr Kaden Choa declared war on unethical distributors and vowed to expose them to the public for creating fake products. The list of Excel’s products being replicated comprised of stainless steel dish racks, pneumatic arms, soft-close hinges, and various more.
Being the leading pioneer in the premium furniture hardware industry, Excel Hardware has been particular on their products and have made a name for themselves in this industry. With such fame, Excel’s products are being replicated by various unethical business owners and these replicas have unfortunately been taking Singapore by storm. This has forced the company to announce that they will be persecuting the illegal sellers and manufacturers.
Mr Kaden said, “We will name and shame whoever is doing this,” In addition, he addressed that the company was proceeding with the lawsuit hand-in-hand with all legal and serviceable distributors in the renovation community. Here’s what he said:
“This legal lawsuit is proceeding with the input of the distributor of the product, as well as carpentry workshops, renovation firms, architecture firms, developers and homeowners using Counterfeit Excel Hardware Products.”
Here are some tips on how to spot counterfeit Excel products:
Excel Hardware Pte Ltd was founded in 1998 and has been one of the leading suppliers of premium furniture hardware in Singapore and Malaysia. Due to the overwhelming response from customers, unethical business owners decided it was a good business idea to replicate Excel’s products and sell them for a good price. The replica trend started around the early 2000s.
Counterfeit products can indirectly defame the company. Excel Hardware products are well known for their lifetime warranty and consumers feel safe to buy their products for this reason. However, if consumers were to purchase a counterfeit product by mistake, they will be disappointed to discover that the items are not qualified for lifetime warranty if there are any defects. The first thing they may do is blame Excel for not inspecting the supply chain properly instead of blaming counterfeit makers. This is why Excel wants to take this matter seriously with legal actions.
With that said, in 2015, there were more than 460 Replica Excel Hardware’s dish racks found in Heron Bay Condominium. This has caused a big loss to the developer and they were forced to replace all the replicas with the authentic Excel Hardware products.
Mr Kaden further explained, “Our business entity is Excel Hardware Pte Ltd in Singapore. All stakeholders can purchase Authentic Excel Hardware Products straight from all addresses listed on excelhw.com.sg.”
Excel Hardware has warned the public that fake Excel Hardware Products were identified as being sold by Excel Furniture Hardware Sdn Bhd, a Malaysia Registered Company, located at No. 58 & 58A, Jalan Pinang 23, Taman Daya, 81100 Johor Bahru. A lot of carpentry workshops and interior design firms in both Singapore and Malaysia have been cheated by them.
As such, please be careful when you are purchasing any items. If in doubt, kindly double-check online and ensure you are buying from an authorized distributor. Only buy from EPP only for genuine Excel products. If you want to invest in some quality kitchen hardware from Excel Hardware, you can look for them at 10 Admiralty Street, #03-52/51/34/35/34, Northlink Building, Singapore 757695 or reach them with the below platforms.
Phone: (65) 6853 3113.
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