Original Moments 2015: Build A Home You Can Truly Call Your OwnLiving & Lifestyle
5 minutes read
If you’ve been following us on social media, you’d know that something happened on the 23rd of July that would keep homeowners at the edge of their seats. As a media partner, RenoTalk was thrilled to be the first few to catch the unveiling of OM’s latest line of furniture!
The Original Moments event at OM’s showroom.
Aptly named ‘Original Moments’, the crowd was greeted with exquisite designs featuring four well-known brands such as Domitalia, Industria Divani e Poltrone (IDP), MXM, and Michael Strads.
Plush sofas and a dining table make up the newest collection, and we had the opportunity to get up close and personal with them!
Basket armchair by MXM, and Jonas L-shaped sofa by Michael Strads.
Frame sofa by IDP.
On the right: Rose sofa by MXM.
Tree dining table by Domitalia.
Most people would expect these European-made pieces to cost a bomb, but at less than $2,500 for a leather sofa, they are actually a lot more affordable than you think. Mr. Roland Toh, Managing Director of OM, expresses, “Everyone deserves a beautiful home, not just the wealthy.”
Mr. Roland Toh speaking to the audience.
This has been the driving force behind Roland and his team since they started the company in 1999. And thanks to their global sourcing abilities, the company has managed to bring original designer furniture to consumers at pocket-friendly prices.
The originality even extends to the arrangement of their products! Notice the pictures from earlier. OM combined pieces from different brands to create inspiring interior settings.
“By mixing and matching designs, we want homeowners to realise that individuality can be conceived through proper planning,” the Brand Manager, Ben How, points out. We couldn’t help but nod our heads at the sound of those words, as we think that every abode should take on its own identity. By melding elements from various designers, it produces a look that is exclusive to the homeowners themselves – something that is truly original.
Another successful media event. Thanks for having us, OM!
One Of A Kind Photo-shoot
So the images above are of the furniture in OM’s spacious showroom, but what about the actual photo-shoot? Instead of a usual domestic environment, the creative team decided to play around and put together something special.
Growing up, we’ve always been taught to think out of the box by our teachers and parents. To let our creative juices run free. To be unique. To be different.
And boy, did the people at OM take this advice seriously.
Certainly an uncommon sight: Featured here is the Rose sofa by MXM. Can you still remember how it looked like in the showroom?
Taking the literal meaning of stepping out of one’s comfort zone, the local furniture company took to the wild for the photo-shoot of its recent line of products. Yes, we’re talking about rail yards shrouded in massive foliage.
Frame sofa by IDP sitting gracefully at the Kampong Bahru rail yard.
Juilet sofa by IDP outside the estate of a black and white colonial apartment off Portsdown Road.
Blending two brands together: Basket armchair by MXM and Jonas L-shaped sofa by Michael Strads.
The Tree Dining Table by Domitalia takes on a more somber vibe at the outdoor shooting.
But what’s the point of these unconventional locations, you wonder. Ben explains, “By taking photos of the furniture outside of the context of a home, we allow the audience to see the beauty of each pieces of furniture on its own.”
With nature as its backdrop, the shoot presents an organic twist to how we normally view household products, and grants us the chance to really admire their craftsmanship.
A store that has been providing fashionable furniture since 1999, OM aims to grant homeowners affordability without compromising on quality. Home is indeed where the heart is, and the company’s goal is to inspire consumers to build comfortable and beautiful living spaces of their own.
16 Tai Seng Street Level 8, Singapore 534138 | Tel: 6235 0777
177 River Valley Liang Court #02-24 Singapore 1179030 | Tel: 6837 0060
RenoTalk would love to be part of more media events! Contact us at firstname.lastname@example.org for more details on media coverage.
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