I think it just go for branded curtain shop if want more assurance and pay more or take more risk and pay less with no brand.. how to know if it is branded? I go for staff strength...cos big brand command big money = can have more staffs. haha For me, I prefer direct recommendation from frens or relative who have their home done up which i can see...cos in forum, many recommendation are made by the curtain shop salemen themselves...keke..dun flame me..my personnel opinion only..